SSL certificate

If you don't want to be penalized by the search engines and you want your website to be more secured, you should get an SSL certificate (the basic ones are free!).

Google analytics dashboard

SSL certificate

For a long time, the only way to get an SSL (or TLS) certificate was to pay $30 or more per year. Fortunately, since December 2015, the Internet Security Research Group (ISRG) sponsored by many companies created the Let's Encrypt project and now everyone can get SSL certificates for free. Go to the Let's Encrypt website and check how to install the certificate (they have instructions for different operating systems and web servers) or if you are using Ubuntu, check the more detailed, step-by-step tutorials from DigitalOcean (for Apache or Nginx).

EV certificate

Standard certificates that you see on most of the websites (like those from Let's Encrypt) only certifies that you are the owner of a given domain. But what if you are a company and someone creates a website pretending that (s)he owns your company? To avoid this, you might want to get the Extended Validation Certificate. This type of certificate will be issued only after validating that you really are the legal entity that you are pretending to be. The difference will be visible in the browser: instead of a just a green lock (sometimes with message saying: "secure"), you will actually see the name of the company responsible for a given website.
You can get the EV certificates from companies like CertSimple or other large certificate issuers.

EV certificates